Free AI automation for sales, marketing, and growth teams. No coding required.
You're spending too much time on repetitive tasks:
- ❌ 15+ hours/week manually researching leads and building prospect lists
- ❌ 10+ hours/week writing content drafts, emails, and social posts
- ❌ 8+ hours/week analyzing data in spreadsheets and building reports
That's 33+ hours per week NOT spent on strategy, relationships, and revenue.
Claude GTM Agents automates the busywork so you can focus on what matters:
- Generate 100 qualified leads in 5 minutes (vs 20 hours manually)
- Audit your pipeline in 10 minutes (vs 4 hours in spreadsheets)
- Build email sequences in 5 minutes (vs 2 hours of writing)
- Create a month of content in 30 minutes (vs 30 hours of writing)
- Plan 30 days of social posts in 20 minutes (vs 12 hours of planning)
- Optimize SEO in minutes (vs hours of research)
- Segment customers in 15 minutes (vs 2 days of SQL queries)
- Design A/B tests in 10 minutes (vs 8 hours of calculations)
- Predict churn and save at-risk customers (vs hiring a data analyst)
Average value saved: $25,000+ per user per year
3 simple steps:
- Install (2 minutes) - Add Claude Code and the GTM Agents marketplace
- Describe (30 seconds) - Tell it what you need in plain English
- Get Results (instantly) - Export to your CRM, publish, or take action
No coding. No complex setup. No credit card.
👉 Complete Beginner's Guide - Install and run your first command in 10-15 minutes
👉 Quick Start Guide - Add marketplace and start in 5 minutes
Popular Use Cases:
For Sales Teams:
- Generate 100 Leads in 5 Minutes - Save 18 hours
- Weekly Pipeline Health Check - Save 3 hours/week
- Build a Cold Email Sequence - Save 2 hours per sequence
For Marketing Teams:
- Create a Month of Content in 30 Minutes - Save 25 hours/month
- Plan 30 Days of Social Media - Save 10 hours/month
For Growth Teams:
- Segment Your Customer Base - Save 16 hours
- Design an A/B Test in 10 Minutes - Save 6 hours per test
- Predict and Prevent Churn - Save $2.3M+ in ARR
Just Getting Started?
- ❓ FAQ - 50+ common questions answered
- 📖 Use Cases - 8 detailed guides with step-by-step instructions
- 🍳 Recipe Cards - Quick 2-5 minute tasks
- 💬 Join Slack Community - Get help from other users
"Cut my prospecting time from 20 hours to 2 hours per week. This is a game-changer for SDRs."
— Sarah M., SDR at TechCorp
"We generate 30 days of content in 30 minutes. Our marketing team is 10x more productive."
— Mike R., Marketing Manager at GrowthCo
"Predicted churn with 82% accuracy and saved $2.3M in ARR. Better than hiring a data analyst."
— Lisa K., Head of Growth at RetainCo
67 specialized plugins with 92 AI agents, 52 business skills, and 20 workflow orchestrators
Built for:
- 💼 Sales Teams - Prospecting, pipeline management, call prep, deal analysis
- 📣 Marketing Teams - Content creation, campaigns, SEO, social media
- 📈 Growth Teams - Experiments, analytics, segmentation, retention
- 🤝 Customer Success - Onboarding, health scoring, expansion
- ⚙️ Revenue Operations - Process automation, forecasting, reporting
- Business-First Architecture: 67 plugins designed for non-technical users
- Comprehensive GTM Coverage: Sales, marketing, growth, customer success, and RevOps
- 100% Agent Coverage: All plugins include specialized business agents
- 52 Business Skills: Specialized knowledge with progressive disclosure
- Clear Organization: 24 categories tailored for business teams
- Efficient Design: Average 3.2 components per plugin (follows Anthropic's 2-8 pattern)
📝 Note: This assumes you already have Claude Code installed. Never used Claude Code? Go to the Complete Beginner's Guide instead.
Add this marketplace to Claude Code:
/plugin marketplace add gtmagents/gtm-agentsThis makes all 67 plugins available for installation, but does not load any agents or tools into your context.
Browse available plugins:
/pluginInstall the plugins you need:
# Essential sales plugins
/plugin install sales-prospecting # Lead generation with 5 outreach skills
/plugin install sales-pipeline # Pipeline health, coverage, and inspection workflows
/plugin install sales-enablement # Playbooks, launch plans, and reinforcement programs
/plugin install sales-operations # Territories, capacity planning, compensation governance
/plugin install sales-coaching # Call reviews, coaching plans, and cohort activation
/plugin install account-management # Success plans, QBRs, and expansion workflows
/plugin install sales-calls # Call briefs, live prompts, and analysis workflows
/plugin install enterprise-sales # Pursuit orchestration, value stories, procurement workflows
# Marketing automation & lifecycle
/plugin install content-marketing # Content creation with 6 writing skills
/plugin install email-marketing # Email campaigns with 4 automation skills
/plugin install marketing-automation # Workflows, lead scoring, and nurture automation (3 skills)
/plugin install social-media-marketing # Social strategy with 5 platform skills
/plugin install social-media # Channel strategy, community ops, and reporting system (3 skills)
/plugin install seo # Keyword research, on-page optimization, and technical fixes (3 skills)
/plugin install webinar-automation # Webinar series planning + production
/plugin install video-marketing # Creative production + analytics
/plugin install event-marketing # Field events, sponsorships, and experiential programs (3 skills)
/plugin install customer-marketing # Lifecycle, adoption, advocacy programs
/plugin install product-marketing # Positioning, messaging, and launch enablement programs
/plugin install pr-communications # Press releases, media outreach, and communications ops (3 skills)
/plugin install design-creative # Brand strategy, creative production, governance
/plugin install brand-strategy # Brand platforms, creative systems, and governance ops (5 skills)
/plugin install community-building # Community strategy, programming, and advocacy systems (6 skills)
/plugin install marketing-analytics # Attribution, ROI benchmarks, and pacing guardrails (4 skills)
/plugin install paid-media # Conversion-driven paid strategy, activation, and optimization (3 skills)
# Content & documentation
/plugin install copywriting # Conversion copy, brand voice guides, and testing playbooks (3 skills)
/plugin install technical-writing # Documentation strategy, API references, release comms (4 skills)
# Customer success & lifecycle
/plugin install customer-success # Health dashboards, adoption programs, escalation governance (4 skills)
/plugin install voice-of-customer # VoC programs, insight synthesis, and advocacy activation (4 skills)
# Growth & analytics
/plugin install growth-experiments # Experiment backlog, launch, and learning governance (3 skills)
/plugin install revenue-analytics # Revenue insights with 4 analysis skills
/plugin install customer-analytics # Customer intelligence with 4 segmentation skills
/plugin install product-led-growth # Self-serve onboarding, PQL routing, and in-app experiments (4 skills)
/plugin install business-intelligence # BI roadmap, data contracts, dashboards, and exec briefs (4 skills)
/plugin install partnership-development # Partner strategy, co-selling, and co-marketing governance (4 skills)
/plugin install pricing-strategy # Pricing & packaging design with 5 monetization skills
/plugin install competitive-intelligence # Competitive research, battlecards, and win/loss programs (4 skills)
/plugin install market-research # Market sizing, qual labs, and quant surveys (4 skills)
# Data & signal infrastructure
/plugin install data-signal-enrichment # Provider waterfalls, normalization, QA governance
/plugin install data-enrichment-master # Master data enrichment orchestration with provider policies (4 skills)
# Industry solutions
/plugin install b2b-saas # Vertical POVs, land/adopt/expand orchestration, board-ready narratives (4 skills)
/plugin install e-commerce # Conversion diagnostics, merchandising orchestration, retention programs (4 skills)
/plugin install healthcare-marketing # HIPAA-compliant campaigns, patient journeys, regulatory workflows (4 skills)
/plugin install financial-services # Trust communications, disclosures, and compliant product GTM (4 skills)
/plugin install edtech-growth # Enrollment, curriculum partnerships, and student success programs (4 skills)
/plugin install manufacturing-sales # Long-cycle pursuits, technical bids, and partner integrations (4 skills)
# Multi-agent orchestration
/plugin install campaign-orchestration # Full campaign workflows
/plugin install abm-orchestration # Account-based marketing
/plugin install lead-nurture-orchestration # Automated nurture journeys
/plugin install product-launch-orchestration # Launch governance
/plugin install content-pipeline-orchestration # Content planning to distribution
/plugin install analytics-pipeline-orchestration # Instrumentation to dashboards
/plugin install email-sequence-orchestration # Lifecycle email sequencing
/plugin install sales-handoff-orchestration # MQL→SQL routing + SLAs
/plugin install personalization-engine # Decisioning and dynamic content
/plugin install social-scheduler-orchestration # Cross-network calendar execution
/plugin install seo-workflow-orchestration # Keyword research to technical fixes
/plugin install revenue-forecasting-pipeline # Pipeline ingestion to exec forecast reporting
/plugin install community-orchestration # Community programs, moderation, insights
/plugin install referral-program-orchestration # Incentive mechanics and fraud monitoring
/plugin install partner-co-marketing-orchestration # Joint campaigns with partners
/plugin install customer-journey-orchestration # CX mapping and remediation workflows
/plugin install customer-advocacy-orchestration # Reference sourcing + storytelling
/plugin install intent-signal-orchestration # Signal ingestion, prioritization, activation
/plugin install renewal-orchestration # Forecasting, plays, and retros for retention
/plugin install customer-feedback-orchestration # Surveys, synthesis, and roadmap routing
/plugin install loyalty-lifecycle-orchestration # Rewards design + engagement analyticsNew Users (Start Here):
- Getting Started Guide - Complete setup for beginners
- Quick Start Guide - Your first commands and workflows
Intermediate Users: 3. Usage Guide - Commands, workflows, and best practices 4. Plugin Reference - Complete catalog of all 67 plugins 5. Business Skills - 52 specialized GTM skills
Advanced Users: 6. Agent Reference - All 92 agents organized by function 7. Architecture - Design principles and technical details 8. Contributing Guide - Build your own plugins and agents
Specialized knowledge packages following Anthropic's progressive disclosure:
Sales Development:
- Prospecting (5 skills): cold outreach, social selling, lead qualification, discovery calls, objection handling
- Pipeline Management (4 skills): CRM optimization, deal velocity, forecasting, territory planning
- Sales Enablement (3 skills): battlecards, competitive intelligence, sales playbooks
Marketing Operations:
- Content Marketing (6 skills): SEO writing, thought leadership, case studies, whitepapers, webinars
- Email Marketing (4 skills): drip campaigns, segmentation, A/B testing, deliverability
- Social Media (5 skills): LinkedIn strategy, Twitter growth, content calendars, engagement tactics
Growth & Analytics:
- Growth Experiments (3 skills): hypothesis testing, statistical significance, experiment design
- Revenue Analytics (4 skills): cohort analysis, LTV/CAC, attribution, forecasting
- Customer Analytics (4 skills): segmentation, behavior analysis, churn prediction, NPS
→ View complete skills documentation
/campaign-orchestration:launch-campaign "Q1 Product Launch Campaign"Coordinates 8+ agents: content-strategist → designer → copywriter → email-marketer → social-media-manager → paid-media-specialist → analytics-engineer → campaign-manager
/sales-prospecting:build-sequence --industry saas --persona "VP Sales"Creates multi-touch outreach sequence with personalization, follow-ups, and triggers.
/content-marketing:content-pipeline "thought leadership series on AI in sales"Generates editorial calendar, blog posts, social snippets, and distribution strategy.
/abm-orchestration:target-accounts --tier 1 --vertical "financial services"Builds account-based marketing campaign with personalized content and multi-channel touchpoints.
24 categories, 67 plugins tailored for GTM teams:
- 🎯 Prospecting - lead generation, qualification, research
- 📊 Pipeline - CRM management, deal tracking, forecasting
- 🚀 Enablement - sales content, training, playbooks
- 🤝 Account Management - customer relationships, upsell/cross-sell
- 📞 Sales Calls - call preparation, recording analysis, follow-ups
- 💼 Enterprise Sales - complex deals, stakeholder mapping
- 🏆 Sales Coaching - performance improvement, skill development
- 📈 Sales Operations - territory planning, compensation, process optimization
- ✍️ Content Marketing - blog posts, ebooks, whitepapers
- 📧 Email Marketing - campaigns, automation, newsletters
- 📱 Social Media - strategy, content, engagement
- 🔍 SEO - keyword research, on-page optimization, link building
- 💰 Paid Media - Google Ads, Facebook Ads, LinkedIn Ads
- 🎥 Video Marketing - scripts, YouTube strategy, video SEO
- 🎤 Customer Marketing - lifecycle journeys, adoption programs, advocacy
- 🎨 Design & Creative - graphics, presentations, brand assets
- 📊 Marketing Analytics - attribution, ROI, dashboards
- 🎯 Product Marketing - positioning, messaging, launch plans
- 🤖 Marketing Automation - workflows, lead scoring, nurture tracks
- 📢 PR & Communications - press releases, media outreach
- 🎪 Event Marketing - webinars, conferences, field marketing
- 🚀 Growth Experiments - A/B testing, conversion optimization
- 📈 Revenue Operations - process automation, tech stack
- 💡 Customer Success - onboarding, retention, expansion
- 📊 Business Intelligence - reporting, dashboards, insights
- 🎯 Customer Analytics - segmentation, behavior, lifetime value
- 💰 Pricing Strategy - models, packaging, optimization
- 🔄 Referral Programs - design, implementation, tracking
- 🏢 Partnership Development - channel strategy, co-marketing
- 📱 Product-Led Growth - user activation, viral loops
- 💻 B2B SaaS - vertical-specific strategies
- 🛍️ E-commerce - conversion optimization, cart abandonment
- 🏥 Healthcare Marketing - HIPAA compliance, patient acquisition
- 🏦 Financial Services - compliance, trust-building
- 🎓 EdTech Growth - student acquisition, retention
- 🏭 Manufacturing Sales - long sales cycles, technical selling
- 🎯 Account-Based Marketing - target account strategies
- 🔄 Customer Journey - mapping, optimization, personalization
- 💭 Competitive Intelligence - analysis, battlecards, positioning
- 📊 Market Research - surveys, interviews, analysis
- 🎨 Brand Strategy - positioning, messaging, voice
- 🤝 Community Building - engagement, advocacy, user groups
- 📈 Demand Generation - lead gen, MQL/SQL optimization
- 🎯 Intent Data - signal processing, prioritization, activation
- 📊 Data Enrichment - lead enrichment, firmographics
- 🔍 Lead Scoring - predictive models, qualification
- 📈 Forecasting - revenue prediction, pipeline analysis
- 🎯 Attribution Modeling - multi-touch, data-driven
- 📱 Customer Data Platform - unification, segmentation
- ✍️ Copywriting - ads, landing pages, emails
- 📝 Technical Writing - documentation, guides, FAQs
- 🎤 Presentation Builder - pitch decks, proposals
- 📧 Email Templates - outreach, follow-ups, newsletters
- 💬 Chat & Messaging - conversational marketing, chatbots
- 📚 Knowledge Base - help articles, tutorials
- 🎙️ Podcast Production - show notes, transcripts, promotion
- 🔄 Campaign Orchestration - multi-channel campaigns
- 🎯 ABM Orchestration - account-based workflows
- 📈 Lead Nurture Orchestration - automated journeys
- 🚀 Product Launch Orchestration - go-to-market execution
- ✍️ Content Pipeline Orchestration - ideation to distribution
- 📊 Analytics Pipeline Orchestration - data collection to insights
- 📧 Email Sequence Orchestration - multi-touch lifecycle campaigns
- 🤝 Sales Handoff Orchestration - MQL to SQL process
- 🎯 Personalization Engine - dynamic content delivery
- 📱 Social Scheduler Orchestration - content calendar execution
- 🔍 SEO Workflow Orchestration - keyword research to optimization
- 📈 Revenue Forecasting Pipeline - ingestion to forecast refresh
- 🌐 Community Orchestration - programming, moderation, sentiment
- 🤝 Referral Program Orchestration - incentives, fraud controls, partner ops
- 🤝 Partner Co-Marketing Orchestration - joint campaign planning and attribution
- 🧭 Customer Journey Orchestration - research, mapping, remediation
- ⭐ Customer Advocacy Orchestration - references, case studies, councils
- 📡 Intent Signal Orchestration - ingestion, prioritization, and activation plays
- 🔁 Renewal Orchestration - forecasting, plays, and retrospectives for retention
- 🗣️ Customer Feedback Orchestration - surveys, insight synthesis, routing
- 🎁 Loyalty Lifecycle Orchestration - rewards modeling, member analytics, ops
GTM Agents skills follow the Agent Skills open standard, making them portable across multiple AI coding tools:
| Tool | Status | How to Use |
|---|---|---|
| Claude Code | ✅ Native | Skills load automatically from plugins/*/skills/ |
| OpenAI Codex | ✅ Compatible | Copy skills to .codex/skills/ directory |
| Cursor | ✅ Compatible | Reference skills in .cursorrules or project context |
| VS Code Copilot | ✅ Compatible | Add skills to workspace context |
| GitHub Copilot | ✅ Compatible | Include skills in repository for context |
A skill packages instructions, resources, and optional scripts so AI agents can perform specific workflows reliably. Each skill is a folder containing:
skill-name/
├── SKILL.md # Required: instructions + metadata
├── scripts/ # Optional: executable code
├── references/ # Optional: documentation
└── assets/ # Optional: templates, resources
Skills use progressive disclosure - agents load only the name and description at startup, then read full instructions when the skill is activated.
Codex loads skills from these locations (in order of precedence):
| Scope | Location | Use Case |
|---|---|---|
REPO |
$CWD/.codex/skills |
Project-specific skills |
REPO |
$REPO_ROOT/.codex/skills |
Repository-wide skills |
USER |
~/.codex/skills |
Personal skills across all projects |
ADMIN |
/etc/codex/skills |
System-wide skills |
To use GTM Agents skills in Codex:
# Option 1: Copy skills to your Codex skills directory
cp -r plugins/sales-prospecting/skills/* ~/.codex/skills/
# Option 2: Symlink the entire skills collection
ln -s $(pwd)/plugins ~/.codex/gtm-plugins
# Option 3: Use skill-installer for individual skills
$skill-installer gtm-agents/account-tieringInvoking skills in Codex:
-
Explicit invocation: Use
/skillscommand or type$to mention a skill$account-tiering Help me define T1/T2/T3 accounts for our ABM program -
Implicit invocation: Codex automatically selects skills based on task description
I need to set up account tiers for our enterprise sales motion
Skills are automatically discovered from plugins/*/skills/:
# Skills load automatically when you install a plugin
/plugin install sales-prospecting
# Use skills by describing your task
"Help me with cold outreach best practices"
# → Claude activates the cold-outreach skill
# Or reference skills directly
"Using the account-tiering skill, help me define our ABM tiers"Add skills to your project context:
# Copy skills to your project
cp -r plugins/content-marketing/skills .cursor/skills/
# Reference in .cursorrules
echo "Use skills from .cursor/skills/ for GTM workflows" >> .cursorrulesThe repository includes auto-generated skill discovery files:
| File | Purpose |
|---|---|
skills-index.json |
Complete catalog of all 263 skills with metadata |
available_skills.xml |
XML format for agent prompt injection |
Regenerate after adding/modifying skills:
python scripts/generate_skills_index.py --xmlUse the built-in scaffolding:
# Create a new skill
python scripts/scaffold_asset.py skill plugins/my-plugin/skills/my-skill --with-assets
# Validate your skill
python scripts/validate_skills.py plugins/my-plugin/skills/my-skillOr create manually with this template:
---
name: skill-name
description: Description that helps agents select this skill
license: Apache-2.0
compatibility: Claude Code (or similar products)
metadata:
author: your-name
version: "1.0"
category: sales|marketing|growth
---
# Skill Title
## When to Use
- Trigger condition 1
- Trigger condition 2
## Framework
1. Step one
2. Step two
## Templates
- See `assets/template.md` for...
## Tips
- Best practice
- Pitfall to avoidFor the complete specification, see agentskills.io/specification.
- User-friendly - No technical knowledge required
- Minimal token usage - Average 3.2 components per plugin
- Composable - Mix and match for complex GTM workflows
- 100% coverage - All 92 agents accessible across plugins
- Progressive Disclosure - Skills load only when needed
- 58 Haiku agents - Fast execution for data processing and routine tasks
- 34 Sonnet agents - Complex reasoning for strategy and creative work
- Orchestration patterns - Sonnet (strategy) → Haiku (execution) → Sonnet (optimization)
gtm-agents/
├── .claude-plugin/
│ └── marketplace.json # 67 GTM plugins
├── plugins/
│ ├── sales-prospecting/
│ │ ├── agents/ # 4 prospecting experts
│ │ ├── commands/ # Lead gen tools
│ │ └── skills/ # 5 outreach skills (Agent Skills compliant)
│ ├── content-marketing/
│ │ ├── agents/ # 3 content experts
│ │ ├── commands/ # Content tools
│ │ └── skills/ # 6 writing skills (Agent Skills compliant)
│ └── ... (65 more plugins)
├── skills-index.json # Auto-generated skills catalog (263 skills)
├── available_skills.xml # XML format for agent prompt injection
├── docs/ # Comprehensive documentation
├── scripts/ # Validation and scaffolding tools
├── templates/ # Reusable business templates
└── README.md # This file
To add new agents, skills, or commands:
- Identify or create the appropriate plugin directory in
plugins/ - Create
.mdfiles in the appropriate subdirectory:agents/- For specialized GTM agentscommands/- For tools and workflowsskills/- For modular business knowledge
- Follow naming conventions (lowercase, hyphen-separated)
- Write clear activation criteria and comprehensive content
- Update plugin definition in
.claude-plugin/marketplace.json
- Scaffold templates quickly – copy the matching template into your target path:
python scripts/scaffold_asset.py agent plugins/new-plugin/agents/example.md python scripts/scaffold_asset.py command plugins/new-plugin/commands/run-example.md python scripts/scaffold_asset.py skill plugins/new-plugin/skills/example/SKILL.md - Pre-commit quality gates – Husky automatically runs
scripts/validate_marketplace.pyandscripts/smoke_test_plugins.pybefore every commit. Fix failures locally or setHUSKY=0when running automation-only scripts. - Templates folder –
templates/agent.md,templates/command.md, andtemplates/skill.mdcontain the canonical structure. - Documentation Updates – whenever assets change, update README + docs (usage guide, references) in the same PR to keep parity with the quality gates.
- Maintenance Playbook – follow the cadence in
docs/maintenance.mdfor weekly QA, monthly doc refresh, and quarterly governance reviews. - Change Log – see CHANGELOG.md for a summary of orchestrator + tooling milestones per release.
See Architecture Documentation for detailed guidelines.
Join our growing community of GTM professionals:
- 💬 Slack Community - Get help, share wins, discuss features
- 🗣️ GitHub Discussions - Ask questions, share ideas
- 🐛 GitHub Issues - Report bugs, request features
- ❓ FAQ - 50+ common questions answered
Apache License 2.0 - see LICENSE file for details.
Copyright 2025 LaunchIQ AI, Inc.
This project is free and open-source. If you find it valuable, consider supporting its development:
Your support helps:
- 🔧 Maintain and improve existing plugins
- ✨ Create new agents and skills
- 📚 Write better documentation
- 🚀 Keep the project sustainable and free
Built for GTM teams by GTM teams 🚀 Transforming how revenue organizations work with AI.